![]() ![]() This is an unsexy purchase, like buying paper shredder, but ultimately, a necessary one that might shock once we unbox it. We welcome Leandro and his family to Arsenal Football Club.” “Leandro strengthens our squad as we head into the second part of the season and we’re all looking forward to working with him. ![]() He is a versatile player with high technical ability, intelligence and a great deal of experience in the Premier League and at international level. “It is good work from everyone at the club to complete the signing of Leandro. Well smack my arse and call me Dennis, that person was RIGHT.Īrsenal signed Leandro Trossard from Brighton, Mikel wants him in the mixer for United. The most positive people around you will say, ‘something better will come of it, just you wait.’ When something bad happens in your life, like say, you fall in love with a transfer. The prospects of reaching new customers and catapulting revenue make expanding to international markets is a winning strategy for any company.ARSENAL TAKE TRANSFER SAUCE TO DANGEROUS HEAT LEVELS However, while globalization has broken borders and made the world smaller, language and cultures have not been broken.Īnd nowhere is this clearer than in words.Įxamples of translation mishaps are everywhere from badly-translated slogans to brand names that face a cultural backlash. For this reason, companies need to do their homework right before venturing into new markets. Here are 6 hilarious marketing instances by famous brands that got lost in translation. When Mercedes was expanding, one of the markets it wanted to conquer with its vehicles was China. However, in Chinese, the company’s name was translated as “Bensi”, which means “Rush to Die”. Now, you will agree that this is not really a company you would want to buy a car from. On realizing this, the company rebranded the name to Benchi, which means “ running quickly as if flying”. This is what you would expect from a car manufacturer. Pepsi really outdid themselves when they launched the “ Pepsi Brings you Back to Life” campaign in China. In Chinese translation, the slogan read, “Pepsi Brings Your Ancestors Back from the Grave." However, the Chinese translation of the slogan was more literal than was expected. We wonder how many customers bought Pepsi with the hope of resurrecting their ancestors.ĭon’t literally translate all your US campaigns for foreign markets like HSBC Bank did. Their slogan across the US was “Assume Nothing” but this did not work out in translation. In some countries, the translation was interpreted as “Do Nothing”. HSBC has to fork out about $10 million to correct this mistake and also come up with a new slogan: “ The world’s private bank”. Paxam is an Iranian company that sells different consumer goods. One of their products is a laundry soap known as “snow” in Farsi. When Paxam decided to target the English market, they must have used an auto-translation software as the mistranslation ended up reading “barf”. #TRANSLEE LOST IN THE SAUCE DOWNLOAD SOFTWARE# Would you buy “barf” detergent? We don’t think so. General Motors Novaīelieve it or not, selecting a name for a model car is a tough job. The company launched a small car call the “ Nova”. Marketing the car to consumers in all regions went well, except for Italians and Spanish. In these two languages, “nova” is closely related to the words “don’t go”. Now, while the Nova wasn’t a sports car, the company did want consumers to think that it didn’t go. GM has to change the name of Nova to Corsa when they realized the problem in Italy and Spain. #TRANSLEE LOST IN THE SAUCE DOWNLOAD PROFESSIONAL#Ĭoors to the LoosĪmerican brewing company, Coors, found out the hard way that they needed professional translation services. When entering the Spanish market, it was quickly realized that slang doesn’t translate well. Its cool “Turn It Loose” slogan campaign when translated in Spanish was an expression that was regularly used to mean “Suffer from diarrhea”. So much for the attention, they were seeking.Lost in the Sauce - Single is and English album released in 2016. There is one song in Lost in the Sauce - Single. The song was composed by Translee, a talented musician. FAQs for Lost in the Sauce - Single When was Lost in the Sauce - Single released ? Listen to all of Lost in the Sauce - Single online on JioSaavn. Who is the music director of Lost in the Sauce - Single ? Lost in the Sauce - Single is a english language album released in 2016. Lost in the Sauce - Single is composed by Translee. #TRANSLEE LOST IN THE SAUCE DOWNLOAD PROFESSIONAL#.#TRANSLEE LOST IN THE SAUCE DOWNLOAD SOFTWARE#. ![]()
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